Healthy teeth – wide smile!

In October-November 2011 the Fresh Mind creative group developed an advertising campaign concept “Healthy teeth – wide smile”. The campaign aimed at brand development and recognition growth of Mexidol® dent – a line of health-care oral hygiene products based on a highly effective antioxidant Mexidol®.

The creative concept has a memorable image – a toothbrush with a group of people instead of bristles. This visual creative solution clearly communicates the main idea of the campaign – health of teeth depends on everyone of us.

Fresh Mind has developed a media strategy (TV, print media); implemented media planning and media buying.

The agency made TV plots containing information about the product including recommendations of oral hygiene experts and integrated them into a medical TV program.

To achieve brand recognition growth Fresh Mind specialists made and placed the following advertising materials: TV spot, print layout, POS materials (posters and leaflets).

We hope that this campaign will provoke more smiles all around!